Ken Lunsford wasn’t just looking for a house; he was searching for a story—a place where history, charm, and opportunity collided. In 2017, Ken purchased an 1880s Bucktown corner property for just under $700,000. Once a candy store, this two-bedroom, two-bathroom gem wasn’t your average home—it was a unique piece of Chicago’s architectural past.

But here’s where it gets interesting.

Ken didn’t just buy a home; he bought a blueprint for value appreciation and community charm. Let’s break down why this type of investment is more than just a purchase—it’s a masterclass in smart real estate decisions.

The Value of Character in Real Estate

When Ken spotted the exposed brick walls, original tin ceilings, and a speakeasy-like basement, he saw potential. The 1,600-square-foot home had quirks, sure, but it also had personality—something most cookie-cutter condos lack. And because it was priced closer to a condo than a single-family home, Ken was stepping into a market sweet spot.

Investor Takeaway: Unique properties with character are often undervalued because they don’t fit into traditional categories. These hidden gems can offer higher appreciation potential, especially when combined with thoughtful updates.

Corner Lots: A Neighborhood Staple with Endless Opportunity

Sitting on a corner lot, the property came with built-in exclusivity. Unlike homes crammed into a row, corner properties often have fewer shared boundaries, more natural light, and extra charm. For Ken, this meant a two-car garage, outdoor space, and fewer neighbors—a win for privacy and future resale value.

Investor Takeaway: Corner properties can often command a premium when sold due to their desirability. These homes are staples in their communities, making them a strong bet for both rental income and appreciation.

Minimal Renovations, Maximum Return

Ken didn’t gut the home—he enhanced it. He:

• Swapped clear windows for green-tinted ones, adding privacy without sacrificing light.
• Painted the front door bright orange, creating instant curb appeal.
• Installed an outdoor pendant light, making the entrance welcoming.
• Maintained the open floor plan, perfect for entertaining.

And let’s not forget the future roof deck, a high-value addition in any urban market.

Investor Takeaway: Strategic upgrades like improved windows, exterior enhancements, and functional additions deliver ROI without blowing your budget. Small changes can transform a home’s appeal while keeping its historic charm intact.

When Uniqueness Meets Investment Potential: Ken Lunsford’s Chicago Corner Home Success Story

Ken Lunsford wasn’t just looking for a house; he was searching for a story—a place where history, charm, and opportunity collided. In 2017, Ken purchased an 1880s Bucktown corner property for just under $700,000. Once a candy store, this two-bedroom, two-bathroom gem wasn’t your average home—it was a unique piece of Chicago’s architectural past.

But here’s where it gets interesting.

Ken didn’t just buy a home; he bought a blueprint for value appreciation and community charm. Let’s break down why this type of investment is more than just a purchase—it’s a masterclass in smart real estate decisions.

The Value of Character in Real Estate

When Ken spotted the exposed brick walls, original tin ceilings, and a speakeasy-like basement, he saw potential. The 1,600-square-foot home had quirks, sure, but it also had personality—something most cookie-cutter condos lack. And because it was priced closer to a condo than a single-family home, Ken was stepping into a market sweet spot.

Investor Takeaway: Unique properties with character are often undervalued because they don’t fit into traditional categories. These hidden gems can offer higher appreciation potential, especially when combined with thoughtful updates.

Corner Lots: A Neighborhood Staple with Endless Opportunity

Sitting on a corner lot, the property came with built-in exclusivity. Unlike homes crammed into a row, corner properties often have fewer shared boundaries, more natural light, and extra charm. For Ken, this meant a two-car garage, outdoor space, and fewer neighbors—a win for privacy and future resale value.

Investor Takeaway: Corner properties can often command a premium when sold due to their desirability. These homes are staples in their communities, making them a strong bet for both rental income and appreciation.

Minimal Renovations, Maximum Return

Ken didn’t gut the home—he enhanced it. He:

• Swapped clear windows for green-tinted ones, adding privacy without sacrificing light.
• Painted the front door bright orange, creating instant curb appeal.
• Installed an outdoor pendant light, making the entrance welcoming.
• Maintained the open floor plan, perfect for entertaining.

And let’s not forget the future roof deck, a high-value addition in any urban market.

Investor Takeaway: Strategic upgrades like improved windows, exterior enhancements, and functional additions deliver ROI without blowing your budget. Small changes can transform a home’s appeal while keeping its historic charm intact.

A Growing Trend: Repurposed Commercial Spaces

Ken’s home is part of a larger movement in Chicago—converting corner stores, bars, and shops into residential properties. These homes are the perfect blend of vintage character and modern living, often at a fraction of the cost of larger single-family homes in the same area.

Why Buyers Love Them:

• Vintage charm meets open layouts.
• Smaller footprints = lower costs.
• Brick exteriors + modern windows = soundproof urban retreats.

Investor Takeaway: The demand for repurposed properties is growing. These homes not only attract buyers but also stand out in the rental market. If you can secure one, you’re sitting on a hot ticket for long-term returns.

The Smart Investor’s Edge

Ken’s story isn’t just about finding a unique home; it’s about recognizing value where others see quirks. For real estate investors, the lesson is clear:

• Think beyond traditional categories. Unique properties often have untapped potential.
• Invest in what others overlook. Repurposed spaces and corner lots can become the crown jewels of your portfolio.
• Enhance, don’t erase. Thoughtful updates can preserve character while increasing market value.

So, whether you’re hunting for your next property or considering how to make your current investment work harder for you, remember this: Real estate isn’t just about numbers. It’s about finding the intersection of story, strategy, and opportunity.

Ready to make your next move? Let’s talk about how we can uncover your next great investment.